- Using the Power of Influence in M-Commerce
- The MUST HAVE List of Features for B2B M-Commerce
- Is M-Commerce Just an Extension of E-Commerce?
- 4 Paths to Focus on in M-Commerce
- Will M-Commerce Revolutionize Our Lives?
- Direct Sales and M-Commerce–A Perfect Mix
- Personal Predictions for M-Commerce
- Will M-Commerce Affect Traditional Retail?
The sort of discussion going on with m-commerce today sounds a lot like what happened in the beginning with e-commerce and even with Second Life. In the beginning of e-commerce, everybody believed that traditional retail and consumer purchasing behavior would change completely to adapt to the new trends. In fact, this didn’t happen for most products and consumers.
However, m-commerce is much more likely to radically change how people go about their lives. Here are some reasons why.
First: Technology and mobile communications are spreading really fast. The Internet is already an integral part of our lives and is not considered a complex technology anymore. This fact facilitates and increases use.
Second: M-commerce will become an important tool in the retail experience, initially as a support base for shopping and afterward for actual product purchasing.
Third: The fact that apps are installed on the phone tends to facilitate use. You don’t have to search around for pages as with e-commerce. The apps will feel like part of the phone.
Fourth: The explosive increase of options for consumers can be bewildering (see The Paradox of Choice by Barry Schwartz), so they tend to search for fast and easy research information before making decisions. M-commerce is perfect for supporting this.
Fifth: M-commerce even tends to change payment systems themselves. Mobility will be used ever more as a debit/credit card with the information about your purchases and your balance all controlled directly from the mobile. (This is already happening in Japan.)
Conclusion: Due to all these reasons, I believe that m-commerce will have an impact greater and qualitatively different from past technologies that promised a lot, but didn’t actually achieve big changes in society. M-commerce will change our lives completely, not just in the way we buy and research products, but, even more importantly, in the way we relate to others.