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- Personal Predictions for M-Commerce
- Will M-Commerce Affect Traditional Retail?
This article lists the “must have” extra features for a successful B2B m-commerce application.
Speed is the path to success, but to make a difference it must be accompanied by accessible information containing all product purchase history and specific information.
Information is key, but not just any type of information. In the future, the strongest players will have the most appealing content and strongest negotiation tools. As an example, imagine a calculator guide showing the price difference between a selected option and past transactions or product substitutes. Showing complementary options is important for facilitating bundle negotiation.
Business Behavior and Fidelity
To become a long-term success, B2B m-commerce applications needs to understand and analyze purchase and negotiation behaviors. This information can lead to personalized negotiations and an increase in long-term relationships.
One must be convincing with first-time buyers, but repeat purchasers are the best to have. To realize this goal in the most efficient way, an understanding of all requirements is needed that leads to creating a seamless reordering schedule. For the retail industry, this can facilitate inventory and logistics due to an on-demand development approach with less volatility.
Logistics is the most important part of maintaining a relationship with a client. After its solid integration, this becomes an all-inclusive option to the client. To strengthen the logistical aspect, the application needs to track its processes and estimate accurately all phases of it, thus facilitating both internal and external procedures and the incidence of ordering.
Safety is the most important thing for any business. Most B2B companies are supplied from a variety of sources. Moreover in controlling the incoming and outgoing flux of trade, automated authentication becomes essential for creating the opportunity to spot mistakes at their initial stages in the supply chain, improving the whole system and decreasing the chance of losing profits.
A winning B2B m-commerce application must have a complete system view: easy retrieval of history data and a good search engine that makes possible the complete control and analysis of your data. At the end of the day, companies that are planning to create only tactical applications that address specific issues will be out of the market.