Mashable just published an article on “How Web APIs Unlock Value in the Cloud” by Exadel’s VP of Product Management, David Schoenbach. In this article, David covers a lot of examples of the spread of web APIs and the implications of this spread (including answering the all-important question “What’s my mobile strategy?”). Here’s the lead paragraph from the article:
The cloud is where it’s at. It’s where business data resides. It’s where social user-generated content sits, where forward-thinking creators place their tools. Unfortunately, the cloud is also the place all that good stuff stays, unused and unloved. That is, unless you offer smart ways to access it. That is where a web API comes in.