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- The MUST HAVE List of Features for B2B M-Commerce
- Is M-Commerce Just an Extension of E-Commerce?
- 4 Paths to Focus on in M-Commerce
- Will M-Commerce Revolutionize Our Lives?
- Direct Sales and M-Commerce–A Perfect Mix
- Personal Predictions for M-Commerce
- Will M-Commerce Affect Traditional Retail?
There is a common attitude that m-commerce is just an extension of e-commerce (e-commerce in the sense of Web-based commerce). However, this is wrong. M-commerce is not an extension of e-commerce in the same way that DVR is not an extension of the DVD. In both cases, you can find some similarities, but there are greater differences that make these two separate markets. Here are a few factors that make m-commerce more than just an extension of e-commerce.
First and most important: The trend for Internet usage is more and more towards smartphones. In the near future, companies will go first to apps for their virtual presence and only to the Web as an afterthought — in some cases not even going to the Web at all except perhaps for a support page.
Second: Mobile and the Web require completely different approaches. Mobile apps can bring you search results based on your current location rather than just showing all possible search results. M-commerce apps must be ready to provide you with fast and relevant answers given your surroundings.
Third: The amount and nature of the information is different. M-commerce must be swift and practical: as you move locations, options must be offered without needing to filter for any additional details. So, the system needs to understand your needs more than traditional e-commerce.
Fourth: The Web provides a wide collection of preliminary research for preparing to purchase products. M-commerce is more associated with the last phase leading right up to and including the moment of purchase. At this point, consumers need a much more focused look at options and can make a decision to buy on the spot — from the app or by the app directing consumers to traditional retail near the consumers’ locations. The information provided under m-commerce is much more directly influential in this final decision-making process. This completely different environment calls for a completely different approach.
If a company is planning to create an m-commerce app as simply a modified version of e-commerce, they will lose the opportunity to really talk to consumers in the most effective way. Worse yet, they will start off on the wrong foot in a system that has been redefining the future of e-commerce.
Do not look to the future with the eyes of today!