- Using the Power of Influence in M-Commerce
- The MUST HAVE List of Features for B2B M-Commerce
- Is M-Commerce Just an Extension of E-Commerce?
- 4 Paths to Focus on in M-Commerce
- Will M-Commerce Revolutionize Our Lives?
- Direct Sales and M-Commerce–A Perfect Mix
- Personal Predictions for M-Commerce
- Will M-Commerce Affect Traditional Retail?
Direct sales and m-commerce complement each other in a variety of ways. The biggest difficulty for the sales person involved in direct sales is obtaining information that can help negotiate deals. Additionally, the sales person needs information that allows them to improve networking, customize relationships with customers and the company, and keep up with the company’s new promotions and products. M-commerce tools can overcome these difficulties. Here’s how.
Geolocation: By using this feature of m-commerce, the sales person can see more precisely where the sales gaps are in their region, which areas are saturated with sales people, and which ones are not. They can organize their day based on the information surrounding them, minimizing travel time and optimizing sales opportunities.
Customized promotions: With an m-commerce app, a sales person can access their clients’ history and easily provide them with a more customized promotion and even offer products that are even more related to their needs. Over time, the company will receive enough data to launch products specific to particular regions.
Social media: The main driver of direct sales is networking and contacts. Direct selling reps use networking to increase sales and social media to boost their networking and communications. With the m-commerce, they can announce new products and promotions and connect with more consumers in a faster and friendlier way.
Product and promotion information: With the m-commerce, reps will not have to wait for the company to send them information about new products, promotions, and trends. They can look up things in front of the customer and immediately show them the latest trends and promotions. This will increase client fidelity and build a feeling or perception with consumers that the company and the sales rep really understand them.
Downline: With m-commerce, information sharing between companies and their reps will become stronger creating a direct communication link and increasing the emotional bond between the companies, the products, and the reps. This will add to sales motivation and improve real-time communication. Also, this will create barriers for outside reps from selling other company brands, bring new reps to the companies, and mostly boosting overall sales
M-commerce can boost overall sales, improve weak areas, increase sales motivation, and, better yet, enable a highly customizable relationship with consumers that can lead to long-term relationships and higher profits.