Internet Retailer will be holding it’s first Mobile Commerce Forum on October 12th and 13th in Chicago. Donna Burke and Toni Toy from Exadel will be there in our booth #110. Thay will be available to talk about Exadel mobile commerce solutions for putting “your store in a pocket” either through mobile enablement of Web sites or mobile application development. We hope to see you there!
M-commerce has strong features that can affect the way we look at traditional retail. Here are a few:
Let’s look in more detail at how these features can change retail today and how companies can adapt to them. Read more »
This is a list of my personal predictions for mobile commerce based solely on my research on the Internet, consumer experience, and my gut feeling.
Direct sales and m-commerce complement each other in a variety of ways. The biggest difficulty for the sales person involved in direct sales is obtaining information that can help negotiate deals. Additionally, the sales person needs information that allows them to improve networking, customize relationships with customers and the company, and keep up with the company’s new promotions and products. M-commerce tools can overcome these difficulties. Here’s how. Read more »
I’m pleased to have joined the ranks at Exadel as a business consultant focused on m-commerce. In my twenty or so years in the IT industry (you don’t really need to know how many), I’ve been lucky enough to keep a focus on transaction processing and electronic commerce. I’ve been able to bear witness to the massive change that each new wave of technology has on the way business is conducted. After many years in market research though, I’m pre-conditioned to be a skeptic, and I know I’m not alone in this personality quirk. Time and time again, I hear complaints about the “hype” as each new wave emerges. (OK, to be fair, much of that is from me talking to myself.) Read more »
The sort of discussion going on with m-commerce today sounds a lot like what happened in the beginning with e-commerce and even with Second Life. In the beginning of e-commerce, everybody believed that traditional retail and consumer purchasing behavior would change completely to adapt to the new trends. In fact, this didn’t happen for most products and consumers.
However, m-commerce is much more likely to radically change how people go about their lives. Here are some reasons why. Read more »
This article lists the “must have” extra features for a successful B2B m-commerce application. Read more »
Everyone is affected by influence. We use influence techniques in our everyday lives and don’t even notice. In order to be effective in the market today, you have to understand how influence drives consumer behavior in order to attract not just consumers, but loyal consumers.
In this article, we’ll rely on the well-known book, Influence (by Robert B. Cialdini), for its model of specific influences. For each influence technique, we’ll talk about how it can affect consumer behavior in an m-commerce context.
In promoting our solutions and services, we offer potential customers the opportunity to sign up on our Web site for personal online demos provided by our staff.
We currently offer demos for (JBoss) RichFaces and the Exadel M-Commerce Solution. We invented and continue to develop RichFaces, so we are experts in RichFaces. The Exadel M-Commerce Solution is a new product that we’re excited about. It leverages Exadel Flamingo and our expertise in mobile commerce from service engagements.
The actual process for setting up a demo like this is pretty straightforward. Read more »