The Exadel Blog

We’re ex­cited to be a sponsor of the Mobile Merger event coming up on September 15th on­line. It’s an in­ten­sive 1-​​day event to bring you com­pletely up to speed on in­cor­po­rating the in­cred­ible promise of mo­bile into busi­nesses now. All without having to travel any­where  – it’s an on­line event!

It will in­clude 36 ses­sions cov­ering all as­pects of mo­bile in busi­ness: mar­keting, ad­ver­tising, de­sign, de­vel­op­ment, and more. Attendees have ac­cess to hours of on­line con­tent (in­cluding some from us) and the ability to in­teract live with speakers and other at­ten­dees. Find out more and then reg­ister. We’ll “see” you there.

Tags: conference, m-commerce, Mcommerce, mobile, mobile apps, mobile commerce, online

Last year we at­tended the Mcommerce Summit put on by Mobile Commerce Daily and found it to be a very in­for­ma­tive ex­pe­ri­ence. This years’s event looks like an­other great one. It will be on May 12 in New York City. Here’s the line-​​up of topics: Read more »

Tags: conference, m-commerce, mobile, mobile commerce

Exadel will be speaking at two con­fer­ences over the next 2 weeks. Max Katz is al­ready in Germany at the Herbstcampus Conference. Next week, he and Alexander Smirnov will both be speakers at JavaOne. Here’s a sum­mary of what they’re up to at the two events: Read more »

Tags: AJAX, JSF, m-commerce, Mcommerce, mobile, mobile apps, mobile commerce, RIA, rich user interface, RichFaces, Web applications

Internet Retailer will be holding it’s first Mobile Commerce Forum on October 12th and 13th in Chicago. Donna Burke and Toni Toy from Exadel will be there in our booth #110. [Update: Brian Silverman will be at­tending from Exadel in­stead of Donna Burke.] They will be avail­able to talk about Exadel mo­bile com­merce so­lu­tions for putting “your store in a pocket” ei­ther through mo­bile en­able­ment of Web sites or mo­bile ap­pli­ca­tion de­vel­op­ment. We hope to see you there!

Tags: e-commerce, Exadel, m-commerce, Mcommerce, mobile, mobile apps, mobile commerce

M-​​commerce has strong fea­tures that can af­fect the way we look at tra­di­tional re­tail. Here are a few:

1. Electronic coupons
2. Customized pro­mo­tions
3. In-​​store research
4. In-​​store product location
5. Payment

Let’s look in more de­tail at how these fea­tures can change re­tail today and how com­pa­nies can adapt to them. Read more »

Tags: e-commerce, ecommerce, m-commerce, Mcommerce, mobile apps, mobile commerce, retail

This is a list of my per­sonal pre­dic­tions for mo­bile com­merce based solely on my re­search on the Internet, con­sumer ex­pe­ri­ence, and my gut feeling.

1. In 10 years, mo­bile will over­come PC advertising.
2. Android will be the most im­por­tant platform.
3. Payments using mo­bile will be common in the US.
4. Mobile will be the new play­ground for hackers.
5. Smartphones will cost less than US$60.
6. Tablets will not take off. Read more »

Tags: advertising, Android, e-commerce, geolocation, iPad, Japan, m-commerce, Mcommerce, mobile, mobile commerce, mobile payments, payments, tablet

Direct sales and m-​​commerce com­ple­ment each other in a va­riety of ways. The biggest dif­fi­culty for the sales person in­volved in di­rect sales is ob­taining in­for­ma­tion that can help ne­go­tiate deals. Additionally, the sales person needs in­for­ma­tion that al­lows them to im­prove net­working, cus­tomize re­la­tion­ships with cus­tomers and the com­pany,  and keep up with the company’s new pro­mo­tions and prod­ucts. M-​​commerce tools can over­come these dif­fi­cul­ties. Here’s how. Read more »

Tags: Direct sales, e-commerce, geolocation, m-commerce, Mcommerce, MLM, mobile, mobile commerce, social media

I’m pleased to have joined the ranks at Exadel as a busi­ness con­sul­tant fo­cused on m-​​commerce. In my twenty or so years in the IT in­dustry (you don’t re­ally need to know how many), I’ve been lucky enough to keep a focus on trans­ac­tion pro­cessing and elec­tronic com­merce. I’ve been able to bear wit­ness to the mas­sive change that each new wave of tech­nology has on the way busi­ness is con­ducted. After many years in market re­search though, I’m pre-​​conditioned to be a skeptic, and I know I’m not alone in this per­son­ality quirk. Time and time again, I hear com­plaints about the “hype” as each new wave emerges. (OK, to be fair, much of that is from me talking to my­self.) Read more »

Tags: m-commerce, mobile business, mobile commerce

The sort of dis­cus­sion going on with m-​​commerce today sounds a lot like what hap­pened in the be­gin­ning with e-​​commerce and even with Second Life. In the be­gin­ning of e-​​commerce, every­body be­lieved that tra­di­tional re­tail and con­sumer pur­chasing be­havior would change com­pletely to adapt to the new trends. In fact, this didn’t happen for most prod­ucts and consumers.

However, m-​​commerce is much more likely to rad­i­cally change how people go about their lives. Here are some rea­sons why. Read more »

Tags: e-commerce, ecommerce, m-commerce, mobile commerce

M-​​commerce is still in its be­gin­ning stages. Some people see it as just a fad, while others see it as the fu­ture of e-​​commerce. I’m in the latter group. From studying the in­dustry, I see four main paths to focus on in as­sessing the move to B2C m-​​commerce.

1. Products al­ready common in e-​​commerce
2. Niche prod­ucts and spe­cific re­tail areas
3. Research
4. Integration

Read more »

Tags: e-commerce, ecommerce, m-commerce, Mcommerce, retail, smartphone