Exadel

Everyone is af­fected by in­flu­ence. We use in­flu­ence tech­niques in our everyday lives and don’t even no­tice. In order to be ef­fec­tive in the market today, you have to un­der­stand how in­flu­ence drives con­sumer be­havior in order to at­tract not just con­sumers, but loyal consumers.

In this ar­ticle, we’ll rely on the well-​​known book, Influence (by Robert B. Cialdini), for its model of spe­cific in­flu­ences. For each in­flu­ence tech­nique, we’ll talk about how it can af­fect con­sumer be­havior in an m-​​commerce context.

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Tags: m-commerce, marketing, mobile apps, mobile commerce

This ar­ticle lists the “must have” extra fea­tures for a suc­cessful B2B m-​​commerce ap­pli­ca­tion. Read more »

Tags: apps, authentication, B2B, e-commerce, features, m-commerce, mobile, mobile apps, mobile commerce, ordering

There is a common at­ti­tude that m-​​commerce is just an ex­ten­sion of e-​​commerce (e-​​commerce in the sense of Web-​​based com­merce). However, this is wrong. M-​​commerce is not an ex­ten­sion of e-​​commerce in the same way that DVR is not an ex­ten­sion of the DVD. In both cases, you can find some sim­i­lar­i­ties, but there are greater dif­fer­ences that make these two sep­a­rate mar­kets. Here are a few fac­tors that make m-​​commerce more than just an ex­ten­sion of e-​​commerce. Read more »

Tags: e-commerce, ecommerce, m-commerce, Mcommerce, smartphone

M-​​commerce is still in its be­gin­ning stages. Some people see it as just a fad, while others see it as the fu­ture of e-​​commerce. I’m in the latter group. From studying the in­dustry, I see four main paths to focus on in as­sessing the move to B2C m-​​commerce.

1. Products al­ready common in e-​​commerce
2. Niche prod­ucts and spe­cific re­tail areas
3. Research
4. Integration

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Tags: e-commerce, ecommerce, m-commerce, Mcommerce, retail, smartphone

The sort of dis­cus­sion going on with m-​​commerce today sounds a lot like what hap­pened in the be­gin­ning with e-​​commerce and even with Second Life. In the be­gin­ning of e-​​commerce, every­body be­lieved that tra­di­tional re­tail and con­sumer pur­chasing be­havior would change com­pletely to adapt to the new trends. In fact, this didn’t happen for most prod­ucts and consumers.

However, m-​​commerce is much more likely to rad­i­cally change how people go about their lives. Here are some rea­sons why. Read more »

Tags: e-commerce, ecommerce, m-commerce, mobile commerce

Direct sales and m-​​commerce com­ple­ment each other in a va­riety of ways. The biggest dif­fi­culty for the sales person in­volved in di­rect sales is ob­taining in­for­ma­tion that can help ne­go­tiate deals. Additionally, the sales person needs in­for­ma­tion that al­lows them to im­prove net­working, cus­tomize re­la­tion­ships with cus­tomers and the com­pany,  and keep up with the company’s new pro­mo­tions and prod­ucts. M-​​commerce tools can over­come these dif­fi­cul­ties. Here’s how. Read more »

Tags: Direct sales, e-commerce, geolocation, m-commerce, Mcommerce, MLM, mobile, mobile commerce, social media

This is a list of my per­sonal pre­dic­tions for mo­bile com­merce based solely on my re­search on the Internet, con­sumer ex­pe­ri­ence, and my gut feeling.

1. In 10 years, mo­bile will over­come PC advertising.
2. Android will be the most im­por­tant platform.
3. Payments using mo­bile will be common in the US.
4. Mobile will be the new play­ground for hackers.
5. Smartphones will cost less than US$60.
6. Tablets will not take off. Read more »

Tags: advertising, Android, e-commerce, geolocation, iPad, Japan, m-commerce, Mcommerce, mobile, mobile commerce, mobile payments, payments, tablet

M-​​commerce has strong fea­tures that can af­fect the way we look at tra­di­tional re­tail. Here are a few:

1. Electronic coupons
2. Customized pro­mo­tions
3. In-​​store research
4. In-​​store product location
5. Payment

Let’s look in more de­tail at how these fea­tures can change re­tail today and how com­pa­nies can adapt to them. Read more »

Tags: e-commerce, ecommerce, m-commerce, Mcommerce, mobile apps, mobile commerce, retail